Your privacy matters to us, and so does your shoppers'. This policy is written to be read, not skimmed past — if anything is unclear, email info@chasebuilder.app.
1. Who we are
ChaseBuilder is a product of Chasegeek Digital Private Limited (“ChaseBuilder”, “we”, “us”, “our”), a company incorporated in India. This policy explains how we handle personal data when you visit chasebuilder.app, contact us, or use the ChaseBuilder service to build and run a shopping app.
For questions about this policy or your data, contact us at info@chasebuilder.app.
2. Our role: merchants and shoppers
We handle two broad kinds of personal data, in two different roles:
- Merchant and visitor data. Information about the businesses that use ChaseBuilder and the people who visit our website or contact us. For this data we decide how and why it is processed.
- Shopper data. Information about the shoppers who use apps built with ChaseBuilder. For this data we act on behalf of the merchant who owns the app, and process it only on their instructions and to provide the service. The merchant's own privacy policy governs how they use their shoppers' data.
3. Information we collect
Information you give us
- Contact details you submit through forms or email — name, email address, company, store URL and your message.
- Account details when you sign up — name, email, business information and billing details.
- Content you provide while using the service, such as design prompts, settings and uploaded assets.
Information from your store
- When you connect a store or catalogue, we read catalogue and storefront data such as products, prices, images, collections, stock levels, brand assets and public policies. We request read access only where the platform allows it.
Information collected automatically
- Website usage data — pages viewed, referring pages, approximate location derived from IP address, device and browser type.
- In apps built with ChaseBuilder: app interactions such as products viewed, searches, items added to bag, orders placed through the merchant's checkout, notification interactions and device identifiers, used to personalise the app and measure performance.
Payments
Shopper payments in apps built with ChaseBuilder are processed by the merchant's existing store checkout and payment providers. We do not receive or store shoppers' full card details.
4. How we use information
- To provide, operate and maintain the service, including generating, personalising and updating apps.
- To respond to enquiries, provide support and send service messages.
- To run experiments and analytics that merchants have enabled for their apps.
- To improve and secure the service, including detecting abuse and fixing problems.
- To send product updates or marketing where you have agreed to receive them. You can opt out at any time.
- To meet legal obligations and enforce our terms.
5. AI processing
ChaseBuilder uses machine-learning models to read catalogue and brand information, generate app designs, personalise home screens, write notification copy and power the shopping assistant. The voice features use technology from DialWise AI, a sister product of Chasegeek Digital Private Limited.
We do not sell personal data. We do not use one merchant's shopper data to personalise another merchant's app. Where we use aggregated, de-identified information to improve our models, it cannot reasonably be used to identify an individual.
6. Legal basis and consent
We process personal data on the basis of your consent, to perform a contract with you, to comply with legal obligations, or for legitimate purposes such as securing and improving the service — as permitted under applicable law, including India's Information Technology Act, 2000, the rules made under it, and the Digital Personal Data Protection Act, 2023 as and when its provisions apply. Where consent is the basis, you may withdraw it at any time.
8. International transfers
We and our service providers may process data in India and in other countries. Where data is transferred across borders, we take steps to ensure it receives an appropriate level of protection and is handled in line with this policy and applicable law.
9. Retention
We keep personal data for as long as needed for the purposes described here — for example, for the life of your account and a reasonable period afterwards — or as required by law. Merchants control retention settings for their shoppers' data within the service. When data is no longer needed, we delete or anonymise it.
10. Security
We use reasonable technical and organisational measures to protect personal data, including encryption in transit, access controls and least-privilege access to store integrations. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
11. Your rights
Subject to applicable law, you may request access to, correction of, or deletion of your personal data, withdraw consent, and nominate another person to exercise your rights. To make a request, email info@chasebuilder.app. If you are a shopper using an app built with ChaseBuilder, please contact the merchant first; we will support them in responding.
If you are not satisfied with our response, you may contact our grievance officer at info@chasebuilder.app. We aim to acknowledge grievances promptly and resolve them within the timelines required by law.
13. Children
The ChaseBuilder service is intended for businesses and is not directed at children. We do not knowingly collect personal data from children through our website. Merchants are responsible for complying with applicable rules if their apps are used by children.
14. Changes to this policy
We may update this policy from time to time. We will post the updated version on this page and change the “Last updated” date. For material changes, we will provide additional notice where appropriate.
15. Contact
Chasegeek Digital Private Limited
Email: info@chasebuilder.app