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ChaseBuilder

Investors

Every store deserves an app. Most can't build one.

ChaseBuilder, from Chasegeek Digital Private Limited, turns any store URL into a native shopping app in about a minute — then keeps redesigning it for every shopper. This page is the short version of our investment case.

Request the investor deck info@chasebuilder.app

Vision

The app becomes the default storefront — and it designs itself.

We believe every merchant, from an Instagram label to a national retailer, should have a native app that knows each shopper and improves every week without a mobile team. ChaseBuilder makes that the default: paste a URL, get an app, and let it optimise itself inside guardrails the merchant controls.

The problem

The app gap.

Merchants know an app brings customers back. Very few can build and run one well.

01

Apps are where loyal shoppers live

Repeat customers prefer an app: saved details, faster browsing, notifications they opted into. For a brand, an app on the home screen is the cheapest way to bring a customer back.

02

But building one is out of reach

A custom app means an agency, a large upfront budget, months of work and a retainer. Most independent brands and mid-size retailers simply don't have that.

03

Template builders don't close the gap

They lower the cost but hand merchants a blank template and a manual. The result looks generic, shows every shopper the same thing, and never improves without a team to run it.

Why now

Four shifts that make this possible today.

AI can understand a store

Modern language and vision models can read a catalogue, recognise a brand's visual identity and match its tone — the work that used to need a designer's first week.

Generative UI is practical

Interfaces can now be composed per user at runtime from a design system, which makes one-to-one personalisation of an app's home screen feasible for every store.

Mobile-first commerce keeps growing

In India and many emerging markets, the phone is the primary — often the only — computer, and a large share of online shopping already happens on mobile.

Payments are solved

UPI has become a default way to pay online in India, and store checkouts already support it. An app no longer needs its own payments stack to sell.

The product

URL in. Self-optimising native app out.

Two wedges set ChaseBuilder apart from existing app builders, and both compound with usage.

URL-to-app

No templates to configure. The AI imports catalogue, collections, prices, images, brand colours, fonts and tone from Shopify, WooCommerce, Magento or any storefront — or from an Instagram or WhatsApp catalogue — and designs a native iOS and Android app in about a minute.

Self-optimising apps

Every shopper gets a personal home screen, and the app proposes and runs its own A/B tests on layouts, banners and copy, keeping winners and reporting revenue impact. The more an app is used, the better it gets.

Around the wedges: AI Designer, voice and chat shopping assistant, smart push, native checkout through the merchant's store, publishing assistance, analytics and localisation. See all features

Business model

Subscription software, with an agency multiplier.

  • Tiered SaaS

    Starter lets merchants start free and see their own app; Growth and Scale are monthly subscriptions that add publishing, personalisation and experiments.

  • Enterprise & agencies

    Custom plans for large catalogues and for agencies running many client apps from one workspace — a distribution channel as well as a customer.

  • Expansion revenue

    As an app's audience grows, merchants move up tiers for experiments, localisation and deeper analytics.

Market opportunity

A very large base of stores without an app.

Global e-commerce is widely estimated at several trillion US dollars in annual sales, and millions of merchants run on hosted platforms such as Shopify and WooCommerce. Only a small fraction of them have a native app today.

India is one of the world's largest and fastest-growing online shopper bases, overwhelmingly on mobile, with a fast-growing D2C brand ecosystem and millions of sellers who sell through Instagram and WhatsApp — many without a website at all.

Our view: the market for shopping apps has been limited by the cost of building them. Removing that cost expands the market, starting with merchants who were never going to hire an agency.

Figures above are broad, widely reported industry estimates, stated conservatively. Detailed sizing is in the investor deck.

Roadmap

Where we're going, in phases.

Sequenced so each phase funds and de-risks the next.

  1. Phase 1Now

    Early access

    • Design partners across fashion, beauty, electronics, grocery and home
    • URL-to-app quality tuned on real catalogues
    • Shopify, WooCommerce, Magento and catalogue sellers
  2. Phase 2Next

    Public launch

    • Self-serve onboarding and plans
    • Agency programme with multi-client workspaces
    • Publishing assistance at scale
  3. Phase 3Later

    Expansion

    • More platforms, starting with BigCommerce
    • Email, SMS and CDP integrations
    • More languages and international markets
  4. Phase 4Vision

    Commerce intelligence

    • Virtual try-on for jewellery, eyewear and beauty
    • Deeper voice commerce with DialWise AI
    • Benchmarks that show merchants what works

The family advantage

Three products. One AI backbone.

  • Shared voice infrastructure

    ChaseBuilder's voice and chat shopping assistant runs on DialWise AI's voice technology — multilingual voice that one app builder alone would take years to build.

  • Shared AI platform

    Model serving, evaluation, safety and data tooling are built once and used across DialWise AI, Lauki and ChaseBuilder, lowering the cost of every new capability.

  • Shared design and engineering

    One team's work on interfaces, mobile performance and localisation for Indian languages benefits every product.

  • Cross-product distribution

    Businesses that adopt one Chasegeek product are natural customers for another — a merchant using ChaseBuilder may also need voice agents for support.

Let's talk.

We're speaking with investors who understand commerce, AI and India's mobile-first market. Request the deck and we'll follow up personally.

Request the investor deck info@chasebuilder.app